Social Media Workshop with Russ Cote for Salon Owners and Managers

This social media course tailored specifically for salons will provide in-depth information on developing their unique brand aesthetic on social and cover specific best practices for producing content (product, hair and sustainability). Attendees will also receive a general advanced training on using social media to maximize the salons reach and engagement, including basic social media advertising best practices. They will get a bird’s eye view of how and why their entire digital media presence can work to produce compounded results. This will encompass website tips, tracking mechanisms, analytic dissection and Google.