Art of Business: Video On-Demand


Join Eufora Style Director and NAHA Winner, Mirza Batanovic, for a specialized class that decodes the art of creating the ideal, customized shade of blonde for any client.

Beth Minardi: Immersion into hair color

Join America’s Haircolor Icon, Beth Minardi, for a day of career-changing immersion into haircolor. Beth will share the important science and theory of haircolor formulation, trends and demonstrate her legendary highlighting, dimensional haircoloring, modern gray coverage and corrective color techniques. Beth will share her insights and techniques she uses to drive her salon haircolor business and keep her clients coming back to her again and again.

Heather Yurko: The secret to building elite performance

Heather Yurko, is the creator of Neatbeat Salon and PIP University. Neatbeat opened its doors in 2013 in a 200 sq ft closet at a Sola salon, where she could touch the color bar, shampoo chair and waiting area all at the same time. She opened as the only income producer with 2 assistants. Today, Neatbeat resides in a 5,000 sq ft salon that has 20 employees. Heather’s mission is to share her faceplants and breakthroughs with other salon professionals.


After 63 years of servicing salons under the Raylon namesake, the Hafetz family has rebranded our company as Art of Business. Our name is derived from our signature salon business event and also reflects our business philosophy. Our goal at Art of Business is to harness the creativity and artistry of our clients into truly successful careers. This means going beyond technical inspiration and introducing programs and ideas that make a meaningful financial difference in the lives of our clients.

Another way of saying this is that we are trying to get each of our clients into the Beauty Hall of Fame!

A major vehicle in helping us achieve our goal is by working with industry leading brands that, like us, truly believe in and support our industry. When we are able to make the connection with like-minded brands and salon professionals, we think we can change the industry, one salon at a time. Our primary marketing area for these brands is DE, NJ, NY, and PA.

CEOHoward Hafetz with PresidentJosh Hafetz


“The word “Art” is defined as “delicate humanity”, and reveals the fact that truly great businesses always have a “heartbeat”. We have an unmatched love and passion for the industry that we weave into our business and our customer relationships.

Our name also reflects that success in our industry is a successful blend of artistry and business. We pledge to be your leading source of inspiration in both these areas in order help reach your full potential.


About Hair Dojo

HairDojo is a connection hub for the Hair Industry. Conceptualized by a hairstylist salon owner, its purpose is to connect students, apprentices, stylists and salons with each other and the distributors and manufacturers that provide the tools and education in the industry.

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